Your domain name is what sells the company. It is not only your identity but a great opportunity for you to tell a perfect story about your business, what it deals in and what you offer. Since we are now living in a digitalized world, what you write and what you present will always matter a lot. While choosing your domain name, there are things that you should do and those that you must avoid. Here is what you must do
Make the domain name memorable
The first important thing to do is make sure that the domain name is as memorable as possible. Always remember that your domain name is what customers and other people will remember. You can either create a good impression through your domain name or ruin it. While coming up with your domain name, remember that your domain name comes before the dots. So, what is your company name? how can you make it memorable? Which category does your brand or company lie in? What does the brand deal with? which community is your brand part of? The words that come after the dot should answer most of the questions that customers have. For faster registration of a website buy an online domain.
The next important thing to do is avoid compromise. You should be able to tell your company’s story but that doesn’t mean you should compromise. Make sure that the domain name is not unique but also uncompromised just like your brand’s name. Considering that many legacy domains are already taken, it can be very difficult to secure the best domain name. Therefore, it would be very important to think about your business and brand before settling for a brand name. While doing so, leave room for growth and adjustments in the future.
You should not miss any SEO opportunities
It is very important to think about SEO when you are coming up with your domain name. SEO is what will make you be ranked at the top of search engines. If your domain name is not recognized, is wordy, misleading, and lengthy, you will be depriving your business of the opportunity to be found by your customers. Therefore, include keywords, keep your domain name short and make sure that it clearly explains what your brand or business is all about.
Have a short domain
It would be very important to try and keep your domain name short as well. If you have ever read long meaningless sentences or read content that has no point, you would understand why keeping it short and precise is important. Lengthy and wordy domains are always hard to memorize, read and even type. Since customers do not have all the time in the world to try and familiarize themselves with hard domain names, they will simply ignore your business even if it is what they have been looking for. Therefore, it is very important to make sure that the domain name is very short, simple, and precise.