The creating a new website for your creative agency, two leading options is Webflow and WordPress. But how do you determine which CMS is the best fit? Here we’ll compare the pros and cons of Webflow vs WordPress to help you decide the better platform for your agency’s online presence.
Speed and performance
Webflow uses a visual canvas and drag-and-drop tools to create sites directly in HTML and CSS without code. This results in sites that load incredibly fast, score high on Google PageSpeed tests and deliver snappy user experiences. WordPress sites rely on PHP and databases which slow things down, though caching plugins like WP Rocket optimize speed. Overall, Webflow has a strong advantage in website performance.
Ease of use
Webflow provides an intuitive visual interface and interactions that mimic working in a design tool like Sketch or Figma. Users with creative backgrounds like designers quickly build and manage sites in Webflow without coding expertise. WordPress has improved its usability over time but still requires more technical skills for setup and customization. Webflow is significantly easier for non-coders.
webflow agency includes robust typography controls, CSS styling, and interactions that allow designers to create pixel-perfect websites using modern layouts and effects not possible in WordPress themes. While WordPress offers more template options, they limit customization unless you know how to edit code. For agencies focused on branding and UX, Webflow enables greater creative freedom.
WordPress boasts superior content management capabilities including built-in editing, revisions, scheduling, workflows, and user permissions. Though Webflow is adding more CMS features, WordPress currently has far greater depth, particularly for managing blogs, news, and frequent content updates.
Its blogging roots, it’s no surprise WordPress comes equipped with SEO advantages like editable metadata, XML sitemaps, and SEO plugins like Yoast to optimize pages. Webflow provides basic on-page SEO tools but lacks the depth offered by WordPress. However, because Webflow outputs clean code, it leverages other technical SEO benefits.
Both platforms integrate with third-party payment systems to enable e-commerce functionality. However, WordPress has far more e-commerce plugin options for carts, tax calculations, discounts, and subscriptions. Webflow e-commerce is sufficient for simple product catalogues but currently lacks advanced B2C or B2B commerce capabilities.
WordPress enjoys an advantage with regard to third-party integrations with its wide range of plugins. Webflow Connect offers some integration with email marketing, analytics, forms, and CMS tools but has fewer options than to the expansive WordPress plugin ecosystem.
Ongoing support and maintenance
Webflow includes full hosting and optional maintenance plans to keep your site optimized. Though Webflow sites don’t require updates as often as WordPress, its care plans provide peace of mind. WordPress offers more DIY maintenance and you’ll need hosting, backups, security monitoring, and plugin updates.
Webflow has monthly subscription plans starting at $16. WordPress is free open-source software but hosting, themes, security, and maintenance incur additional hard costs plus staff overhead. Long-term TCO depends on site complexity, customizations, and how much you handle internally.