Bret Talley: What Businesses Can Benefit From Digital Marketing?

Digital marketing is a broad term that encompasses many different business and marketing tactics, from email marketing and paid advertising to social media and online video. Many businesses are using digital marketing as part of their marketing plans because it’s effective, easy to track and measure—and best of all, low-cost. For that, Bret Talley will discuss some industries that can benefit from digital marketing.

Retail Stores

Retail stores can benefit from digital marketing in several ways. For one, digital marketing is an excellent way for retail stores to reach customers and draw them into their business.

Using digital channels like social media or search engine optimization (SEO), you can reach potential buyers outside your immediate area who may not otherwise have heard about your business. This will help increase the number of sales you make each day, which could be important if you’re trying to grow quickly or compete with other retailers nearby who offer similar products at similar prices.

Also, one common misconception about retail businesses is that they focus on new customers rather than retaining existing ones, but this isn’t always true, especially if there are many small businesses in close proximity offering similar services at competitive rates.

If someone buys a product at one particular store but then finds out another store offers better deals on similar items down the street, they might choose not to come back unless some incentive was offered (like free shipping) during the checkout process.


For Bret Talley, restaurants can benefit from digital marketing in many ways right now. One of the main benefits is that it provides a way for restaurants to reach customers and gain more exposure. Restaurants are also able to get more reviews, social media followers, and traffic to their websites through digital marketing strategies.

Professional Services

Professional services, such as accounting and consulting firms, can greatly benefit from digital marketing in several ways. First of all, digital marketing helps these businesses reach the right audience by targeting potential customers who are searching for their services online.

Digital marketing also helps build trust with potential clients by showing that you’re an established business with a strong brand image and good reputation. Finally, digital marketing allows professional services companies to find new customers through search engine optimization (SEO) or pay-per-click (PPC) advertising campaigns that target key phrases relevant to their industry.

Health And Fitness

Digital marketing can be used by health and fitness businesses to reach a wider but more specific audience. Whether you’re looking to market products and services, increase your brand awareness, or increase customer engagement, digital marketing will help you do it for your health and fitness business.

A fitness studio may use digital marketing to promote its new class schedule or special offers on memberships. The studio could also use social media platforms to share articles about healthy living with its followers who then become interested in trying out the gym themselves.

In conclusion, digital marketing is a great way to reach more customers, no matter what business or industry you’re in. This marketing breakthrough can be used by any business nowadays and it’s one of the best ways to increase sales and boost your business brand awareness!